Humans unconsciously pick up most of the sensory stimuli through the eye. Thus, Light is the basic unit. The interaction between the eye and the brain has been refined through evolution. So far, artificial light has hardly noticed this interrelation and thus offering an enormous potential to improve spaces. We use artificial light as our core subject and strive for constant improvement to offer services alongside the lighting networks that better support people.
Stories are the basic unit for consciously experiencing our environment and passing it on between people. Nordstrom and Ridderstrale called stories the raw material of the 21st century. In our flood of data and lists, we are looking for methods to convey complex topics sustainably. Digital storytelling is far from having the quality of a talented storyteller, but in many cases it is a good, if not the only, financially viable solution.
With digitalization, new opportunities and products have been created. But it often takes a combination of products to create a solution. Solutions start with the need and end with the empowerment of the customer. In between is the synthesis of the solution with the key aspects of project management, selection of building blocks, process definition and, if needed new developments. The latter only if the need cannot be completely solved via existing products.
We work for companies, designers and decision-makers of spaces, such as offices, shopping malls, museums, ... We create solutions which are smart and intelligent. At the moment we are focusing on three main areas:
We are consistently building on the benefits of digitization - more facts for better decisions, improved environments and more efficient use of resources. We are aware of the downsides of digitization - monopolistic platforms, perceived consciousness, open security issues and unruled frameworks. We call a project finalized when we found as well answers for those downsides.
We work as a hybrid. Pro-active studies and projects are created, which we integrate directly into our solutions for end customers. At the same time we advise and find solutions for the most urgent challenges - often in close coordination with our customers.
FutureACT is a management consultancy with the aim of focusing on people and the final solution provider. This setup gives us the opportunity to show our strengths in a variety of projects and to work with people for people.
FutureACT brings together ideas and partners to achieve excellent results together. The combination of the future and an important agreement (act) reflects our claim to the relevance of our efforts. Results must be sustainable, ethical and economical. At the same time, a large majority of people must rate the impact positively.
The capital letters alone form "facts", and this is a tribute to science, learning and research. In a society where it seems easy to ignore facts, let's focus on the importance of a solid foundation.
The cat is a symbol of success and our mental guideline. Cats are both social and independent. If a cat comes back regularly, then a comfortable area - a meaningful place - has been successfully created.
Our professional activities can be described with the keywords digital, marketing and lighting. In all these areas, we strive for the above criteria.
Smart Designer | Project Facilitator
Business Consultant | Dipl.Ing (Fh) Telecommunications
Wolfgang Bernecker combines his education as an engineer - specializing in communications engineering - with his experience in lighting design, managing business initiatives, seminars and workshops and managing museums. As a "Smart Designer" and "Project Facilitator", he is characterized by his holistic approach. He develops solutions that are profitable and, at the same time, ethically and socially respected,
Areas of expertise
Smart Design | Lighting design | Contextual Computing | Museums | Storytelling | Marketing | Change Management | Matrix organizations | Project Management | Creative / Innovation Workshops
A good menu is experienced with many senses. The pleasure often starts well before the first bite. That's how stories should be.
Smart design needs a series of loops from analysis to solution. There are abbreviations in exchange, because of course the spiral is not the quickest way to the solution.
It is the missing ingredients that hurt: A city is made to live. The streets are for the people.
Technology is often a solution, but the challenge and goal are human.
Joy dances with us humans, but it takes no responsibility for our steps.